How to upgrade your e-commerce packaging?
Here are a few examples of ecommerce packaging that stands out in terms of design, sustainability, and functionality:
- Stitch Fix: This online clothing retailer uses custom packaging that is both functional and visually appealing. The box is designed to be reused as storage, and the inside is lined with tissue paper and includes a personal note from the stylist.
- Love, Earth: This jewelry company uses packaging made from recycled materials, such as cardboard and paper, and includes a reusable pouch for the jewelry. The packaging is also designed to be minimal and stylish, with a sleek black and white design.
- Nécessaire: This skincare brand uses packaging made from recycled materials and includes a reusable bag for the product. The packaging is also designed to be minimal and chic, with a clean white and gold design.
- Dollar Shave Club: This subscription service for men’s grooming products uses packaging that is both functional and humorous. The box is designed to be reused as storage, and the inside includes jokes and cartoons to entertain the customer.
- The Honest Company: This eco-friendly household products company uses packaging made from recycled materials and includes a reusable bag for the product. The packaging is also designed to be colorful and playful, with a bright and bold design.
There are also a lot of talk about ESG. As consumer preferences evolve to be more environmentally friendly, business owners will need to factor those considerations into the product to align with consumer values.
- Use sustainable materials: Choose packaging materials that are made from recycled materials or are biodegradable, such as cardboard, paper, and biodegradable plastics.
- Reduce packaging waste: Use minimal packaging, and avoid using excess materials such as bubble wrap or packing peanuts. Consider using inserts, such as tissue paper or foam sheets, instead of excess padding.
- Use reusable packaging: Consider using packaging that can be reused, such as boxes that can be used for storage or gift boxes. This helps reduce waste and adds value for the customer.
- Choose packaging that is easy to recycle: Use packaging materials that are easy to recycle, such as cardboard and paper. Avoid using materials that are difficult or impossible to recycle, such as certain types of plastic.
- Consider shipping options: Consider using shipping options that are more environmentally friendly, such as carbon neutral shipping or reusable containers
https://www.uschamber.com/co/start/strategy/eco-friendly-packaging-for-ecommerce
https://www.letsbloom.com/blog/eco-friendly-packaging/#the-three-types-of-packaging